Around 500, BC, Ancient Athens invented the concept of democracy which is so important to the full expression of human dignity. In any society, a vital ingredient supporting democracy is a robust economy of strong local businesses. Athens started with democracy which at that time supported local business development and a strong market economy. We looked at the landscape today. The Internet is changing the way all people around the world live and work. We see local businesses and their use of the Internet and technology as crucial to the support of their societies and furthering the cause of democracy itself. Therefore, the name Snehta arose as we are starting at the opposite end of the spectrum from Athens and are starting with the local business and its success as supporting democracy. Hence, the name Snehta , which is Athens in reverse.